Market

Share

Engagement

169,000 listeners per week

461,000 listeners per month

Music lovers

Event attendees

Well informed 

Successful individuals 

Engaged 

Community minded

42 years of broadcasting

Expert presenters

Engaged in community 

standard of excellence 

Independent broadcaster

Male

50 years old

Married

2 children at home

Executive earning 100k+

Attends multiple events

Has multiple degrees 

GENDER

MARITAL
STATUS

Work

Status

Day

Parts

1st - Drive Time (3pm-7pm)

2nd - Breakfast (5am-9am)

3rd - Evening (7pm-12midnight)

4th - Mid-Morning (9am-12noon)

5th - Afternoon (12noon - 3pm)

6th - Late Night (12midnight - 5am)

60% male

40% female

26% single

12% married (no children)

28% married or single (children at home)

19% married or single (Children left home)

15% widowed/divorced/seperated

7%  15-24

36%  25-39

26%  40-54

41%  55+

37% professional, business manager, executive

20% business owner, self employed, sales, clerical 

13% technical, skilled, semi-skilled, manual

30% not working 

51% full time

20% part time

2% home duties

21% retired

4% student

AGE

Occupation

Income

Region

24 month 

Plans

3 month

Plans

63% university

27% some tertiary or TAFE

10% high school 

31% City, East, Inner West

19% Inner South West, Sutherland

19% Ryde, North Shore, Northern Beachers

6% Parramatta, Blacktown

12% South West, Outer South West

13% Baulkham Hills, Hawkesbury, Outer West

24%  over $100,000

35%  $60,000 - $99,999

10%  $40,000 - $59,999

20%  $20,000 - $39,999

5%  under $20,000

Likely to purchase:

61% cosmetics

82% pharmaceuticals 

38% pet care products and services

50% arts, crafts, and stationery

66% fashion and accessories

59% books and magazines

75% cinema tickets

86% eating out

54% music

55% movie/film

Likely to purchase:

59% small appliances

65% electronics

61% insurance products

51% furniture

59% homewares

53% kitchen/tableware

70% travel and holiday products

23% boating, camping, and fishing

49% sport and fitness

71% healthcare providers

49% office equipment

65% entertainment 

54% garden and nursery supplies 

54% hardware products

Likely to purchase:

61% whitegoods/large appliances

53% a motor vehicle

53% financial investment products

34% a loan or mortgage

34% real estate

45% home renovations

45% floor/window coverings

Education

12 month

Plans

Typical

Listener

Unique
Value

Size